Digital Display Advertising
Drive more brand awareness and boost sales by displaying your products and services on major websites with the use of digital display advertising
What is Digital Display Advertising?
Learn how your products and services can benefit from digital display advertising
Digital display advertising refers to the use of static or animated images or media that are placed in high-visibility areas on high-traffic websites. These high-visibility locations are the top, bottom, and sides of a website. Digital display advertising is very popular because it can help create brand awareness, generate conversions (click-throughs, purchases, and leads), and re-target potential clients.
Since the first banner ad went live on Hotwired.com in 1994, digital display advertising has been the primary marketing platform for most businesses. According to the Digital Market Insights of Statista, ad spending for digital display advertising is projected to be $172.6 billion this year. It is also reported that ad spending for digital display advertising is expected to rise 7.07% annually by 2027. Right now is the perfect time to abandon traditional modes of advertising, like print, TV, etc., and pivot your marketing strategy towards digital display advertising. RAI Media can help you in this transition.
Over the past 3 years, RAI Media has implemented successful digital display advertising campaigns for over 1000 small and mid-sized businesses across the country. Our digital advertising team will work with you to construct the best ad creative possible to make your products and services stand out from your competitors. As a partner of major programmatic exchanges, we will assist you in finding the best ad slot for the lowest cost possible on high-traffic websites, such as Yahoo, The Weather Channel, MSNBC, ESPN, etc. We will help you get your products or services across to your target audience any day, any time, no matter what device they use.
Digital display ads will put your product or service in front of your targeted audience
Market your products & services
with Digital Display Advertising
Digital display advertising is run through an online ad marketplace of advertisers, agencies, demand-side platforms, publishers, and supply-side platforms that is known as a programmatic ad exchange. It is through a programmatic ad exchange that a business bids for an ad spot and selects which websites will display their banner ads. The cost of digital display advertising is determined by two methods: cost per impression (CPI) (payment for every time your banner ad is viewed by the visitor) and cost per click (CPC) (payment for every time your banner ad is clicked by the visitor).
Determine the type of banner ad that will make your products and services stand out
Types of Digital Display Ads
RAI Media offers three types of banner ads for our clients: static ads, animated ads, and video ads. Each of these banner ad types can be run on a programmatic ad exchange. Check out the three banner ad types below and choose the best one that will entice your potential clients to purchase your products or services.
See your products and services displayed on CNN, ESPN, The Weather Channel, MSNBC, Yahoo, & Discovery
Advertise Your Business
On Major Websites
Place your products and services on high-traffic websites to be seen by your potential clients. Learn more about how digital display advertising can improve the sale of your products and services.
4 Popular Display Ad Sizes to Choose from for your digital display advertising campaign
Display ad Sizes for
your products & services
RAI Media provides an option of four different display ad sizes to promote your products and services on websites. No matter if your display ad is static, animated, or video, these sizes work well for all three formats and are responsive for all devices. View our creative examples to get some ideas of how you want to design your digital display ad campaign.
Many businesses are planning to spend more money on display advertising than other marketing channels
Digital Display Advertising is on the rise
Since 2019, the ad spending for digital display advertising has been steadily increasing, and it is not stopping anytime soon. According to the display ad spending forecast report conducted by Insider Intelligence, approximately 48.2%, or $219.49 billion, will be spent on digital display advertising in 2026. That is a projected 6.7% increase from 2022, which means many businesses need to consider digital display advertising as their primary marketing channel for the near future.
How digital display ads can help sell your products or services
Why use Digital Display advertising
Request a Free Client Consultation
We look forward to working with your company. Please provide your company information so that our digital media specialists may design the ideal ad campaign for your product or service.