Digital Display Advertising
Drive more brand awareness and boost sales by displaying your products and services on major websites with the use of digital display advertising
Digital display ads will put your product or service in front of your targeted audience
Market your products & services
with Digital Display Advertising
Digital display advertising is run through an online ad marketplace of advertisers, agencies, demand-side platforms, publishers, and supply-side platforms that is known as a programmatic ad exchange. It is through a programmatic ad exchange that a business bids for an ad spot and selects which websites will display their banner ads. The cost of digital display advertising is determined by two methods: cost per impression (CPI) (payment for every time your banner ad is viewed by the visitor) and cost per click (CPC) (payment for every time your banner ad is clicked by the visitor).
What is Digital Display Advertising?
Discover how digital display advertising can boost the success of your products and services!
Digital display advertising is the use of static or moving pictures or media that are prominently displayed on high-traffic websites. The top, bottom, and sides of a website are prime positions for visibility. Digital display advertising is popular because it may increase brand exposure, drive conversions (click-throughs, transactions, and leads), and re-target potential customers.
Since 1994, when the first banner ad appeared on Hotwired.com, most firms have used digital display advertising as their major marketing platform. According to Statista’s Digital Market Insights, digital display advertising spending is expected to reach $172.6 billion this year. According to reports, ad spending on digital display advertising is predicted to increase by 7.07% each year by 2027. Right now is an excellent opportunity to ditch traditional mediums of advertising, such as print and television, and shift your marketing approach to digital display advertising. RAI Media can help you with this shift.
Over the last three years, RAI Media has successfully developed digital display advertising campaigns for over 1000 small and medium-sized businesses around the country. Our digital advertising team will collaborate with you to create the greatest ad creative possible to help your products and services stand out from the competition. As a partner of major programmatic exchanges, we will help you discover the ideal ad spot at the lowest possible cost on high-traffic websites like Yahoo, The Weather Channel, MSNBC, and ESPN. We will assist you in delivering your products or services to your target audience at any time and on any device.
Determine the type of digital ad that will make your products and services stand out
Types of Digital Display Ads
RAI Media offers three types of digital display ads for our clients: static ads, animated ads, and video ads. Each of these digital ad types can be run on a programmatic ad exchange. Check out the three digital ad types below and choose the best one that will entice your potential clients to purchase your products or services.
See your products and services displayed on CNN, ESPN, The Weather Channel, MSNBC, Yahoo, & Discovery
Advertise Your Business
On Major Websites
4 Popular Display Ad Sizes to Choose from for your digital display advertising campaign
Display ad Sizes for
your products & services
RAI Media offers four different display ad sizes to promote your products and services on websites. Whether your display ad is static, animated, or video, these sizes are suitable for all three styles and are responsive to all devices. Check out the display ad sizes below to see what your digital display ad campaign might look like for your company.
Many businesses are planning to spend more money on display advertising than other marketing channels
Digital Display Advertising is on the rise
Since 2019, ad expenditure on digital display advertising has been constantly expanding, and it is unlikely to halt anytime soon. Insider Intelligence’s display ad spending projection research predicts that in 2026, digital display advertising will account for about 48.2%, or $219.49 billion. That represents a 6.7% growth from 2022, indicating that many organizations should regard digital display advertising as their principal marketing channel in the near future.
How digital display ads can help sell your products or services
Why use Digital Display advertising
Request a Free Client Consultation
We look forward to working with your company. Please provide your company information so that our digital media specialists may design the ideal ad campaign for your product or service.