Streaming Audio Advertising

Increase visibility and engagement of your consumer base for a fraction of a cost than other media advertising platforms

What is Streaming Audio Advertising?

Find out how Streaming Audio Advertising can help your business grow!

Streaming Audio Advertising is a form of digital advertising in which ads are broadcast through online streaming platforms like podcasts or music streaming apps. These ads can be heard in audio streaming platforms like:

Spotify
iHeart Radio
Pandora
SoundCloud
Apple Music
Amazon Music
Tidal
Deezer

Since the onset of the Covid-19 pandemic, audio streaming has become the most popular source for mass media. Approximately 73% (estimated at 209 million) people in the United States are listening to audio streaming on a monthly basis in 2022. Out of that estimated 209 million people, 87% of users come from Generation Z (Age 12-34), 81% of users come from Millennials and Generation X (Age 35-54), and 52% of users come from Baby Boomers (Age 55+). There is a lot of monetary potential for digital audio advertising in 2022 and beyond. Let RAI Media help your business tap into that potential.

For over 59 years, RAI Media has helped many businesses, such as Walmart, Ace Hardware, Pizza Hut, Farmers Insurance, and Century 21, increase their sales through the use of radio advertising. Our talented digital advertising team has the experience and knowledge to strategically place your digital audio ads on streaming platforms that are suitable for your targeted audience. Over 1000 clients have been satisfied with the influx of sales they receive from our digital advertising services. We take pride in providing digital advertising services that pay dividends to your bottom line!

Add Programmatic Audio Advertising to your Digital Marketing Strategy

Expand your Business With
Programmatic Audio Advertising

Programmatic Audio Advertising allows businesses to run audio ads through a programmatic platform. Unlike traditional radio advertising, businesses can purchase targeted ads from all the major audio publishers under one system. Audio ads can reach your audience through various devices, such as desktop, mobile, tablet, & smart speakers.

Choose an audio ad type that accommodate your budget & business goals

Types of Audio Ads

Programmatic audio ads are run based on target audience, budget, and parameters set on a campaign. These ads can be heard on platforms that serve audio content, such as podcasts, digital radio, and streaming music services.
RAI Media Inc offers a few different options to advertise your business on streaming audio.

Audio Ads

Can be placed as pre-roll, mid-roll, and post-roll. Your ad can be played in the beginning, middle, or after the streaming session. These ads are typically 15, 30, and 60 seconds long.

Ad Sequencing

A predetermined ad flow to generate consumers’ interests. Ad sequencing is useful to create brand awareness for the particular product or service. It helps retain customer loyalty & retarget potential clients.

Skippable Ads

Utilize the first few seconds to grab a potential consumer’s interest before they skip. Advertisers do not have to pay for ads that are skipped. An affordable option to target & convert qualified leads.

We are partners with major audio streaming platforms in the industry

Streaming Audio
Ad Platforms

Advertise your product or service with major audio streaming services, such as Spotify, Pandora, IHeart Radio, and SoundCloud, under one network. Contact us today for a free client consultation.

Digital Audio has outpaced Digital Video in terms of Internet Ad Revenue Growth

Digital Audio is Taking over
the Advertising Industry

Digital Audio has leaped over Digital Video as the biggest growing medium in the advertising industry. According to the Internet Advertising Revenue Report, the total internet ad revenue growth index has risen to 164% in 2021. Digital audio is on the rise and it will continue to grow exponentially for the years to come.

“Internet Advertising Revenue Report” by Interactive Advertising Bureau

Consumers are responding more to audio ads than other types of advertising medium

Audio Ads are Engaging & Effective

Audio ads have received a better reception from consumers compared to other forms of advertising. According to a study conducted by Trinity Audio, 91% of users listened to the advertisement entirely during the streaming, which is an extremely high rate in today’s advertising world. Of all the three types of audio ads played, approximately 75% of consumers are more engaged to 30-second ads. Given the statistics of this study, businesses need to prioritize streaming audio advertising on top of their digital advertising strategy.

“Report: how users are engaging with audio content and audio ads in 2020” by Trinity Audio

Get a sneak peek of how streaming audio ads is being advertised in Spotify

Audio Ad Examples

Listen to some of the best ads on Spotify. Get ideas to create the perfect audio ad for your product or service. We will create it for you. Contact us today for a free client consultation.

How Streaming Audio Advertising is beneficial to your business

Why Use Streaming Audio Advertising

High Precision Reach

Target your consumer base via age, gender, education, etc. any where, any time, any device.

Effective Client Engagement

Convey your message about your product or service without any media interruptions.

Greater Brand Awareness

Make your targeted audience remember your product or service through short audio ads.

Improved Sales & ROI

Improve your sales margin by targeting only consumers interested in your product or service.

Don't Miss
Your Target

You can Target by

Local: 3-10 miles of your business
Regional Area: City, State, or Zip
National Campaigns
Age Range
Income level
Male/Female/Youth
Business Type
Behavior Based: Sport Fans, Travelers, New Car Buyers, Amazon Shoppers

Request a Free Client Consultation

We look forward to working with your company. Please provide your company information so that our digital media specialists may design the ideal ad campaign for your product or service.