Streaming Audio Advertising

Increase visibility and engagement of your consumer base for a fraction of the cost than other media advertising platforms

Add Programmatic Audio Advertising to your Digital Marketing Strategy

Expand your Business With
Programmatic Audio Advertising

Programmatic Audio Advertising allows businesses to run audio ads through a programmatic platform. Unlike traditional radio advertising, businesses can purchase targeted ads from all the major audio publishers under one system. Audio ads can reach your audience through various devices, such as desktop, mobile, tablet, & smart speakers.

What is Streaming Audio Advertising?

Find out how Streaming Audio Advertising can help your business grow!

Streaming Audio Advertising is a type of digital advertising in which commercials are delivered via internet streaming platforms such as podcasts or music streaming applications. These advertisements can be heard on audio streaming platforms such as:

Spotify
iHeart Radio
Pandora
SoundCloud
Apple Music
Amazon Music
Tidal
Deezer

Since the beginning of the COVID-19 epidemic, audio streaming has become the most popular form of mass media. In 2022, around 73% (expected to be 209 million) of individuals in the United States will listen to audio streaming monthly. Of the projected 209 million users, 87% are from Generation Z (ages 12-34), 81% are from Millennials and Generation X (ages 35-54), and 52% are from Baby Boomers (ages 55+). There is significant financial potential for digital audio advertising in 2022 and beyond. Allow RAI Media to assist your business in realizing its full potential.

For over 59 years, RAI Media has used radio advertising to assist many businesses grow sales, including Walmart, Ace Hardware, Pizza Hut, Farmers Insurance, and Century 21. Our professional digital advertising team has the skills and understanding to carefully place your digital audio ads on streaming platforms that are relevant to your target demographic. Over 1000 clients have expressed satisfaction with the increased revenues generated by our digital advertising services. We take pride in offering digital advertising services that contribute to your bottom line.The seeds of friendship grow quietly in sincerity.

Choose an audio ad type that accommodates your budget & business goals

Types of Audio Ads

Programmatic audio ads are run based on target audience, budget, and parameters set on a campaign. These ads can be heard on platforms that serve audio content, such as podcasts, digital radio, and streaming music services.
RAI Media Inc offers a few different options to advertise your business on streaming audio.

Audio Ads

Can be placed as pre-roll, mid-roll, or post-roll. Your ad can be played in the beginning, middle, or after the streaming session. These ads are typically 15, 30, and 60 seconds long.

Ad Sequencing

A predetermined ad flow to generate consumers’ interests. Ad sequencing is useful to create brand awareness for a particular product or service. It helps retain customer loyalty & retarget potential clients.

Skippable Ads

Utilize the first few seconds to grab a potential consumer’s interest before they skip. Advertisers do not have to pay for ads that are skipped. An affordable option to target & convert qualified leads.

We are partners with major audio streaming platforms in the industry

Streaming Audio
Ad Platforms

Advertise your product or service with major audio streaming services, such as Spotify, Pandora, IHeart Radio, and SoundCloud, under one network. Contact us today for a free client consultation.

Digital Audio has outpaced Digital Video in terms of Internet Ad Revenue Growth

Digital Audio is Taking over
the Advertising Industry

Digital Audio has leaped over Digital Video as the biggest growing medium in the advertising industry. According to Internet Advertising Revenue Report, the total internet ad revenue growth index rose to 164% in 2021.
Digital audio is on the rise, and it will continue to grow exponentially in the years to come.

“Internet Advertising Revenue Report” by Interactive Advertising Bureau

Consumers are responding more to audio ads than other types of advertising medium

Audio Ads are Engaging & Effective

Consumers have responded more positively to audio ads than to other types of advertising. Trinity Audio found that 91% of consumers completely listened to advertisements when streaming, a remarkable rate in today’s advertising landscape. Approximately 75% of people prefer 30-second audio advertising over other formats. Given the results of this study, organizations should prioritize streaming audio advertising as part of their digital advertising strategy.

“Report: how users are engaging with audio content and audio ads in 2020” by Trinity Audio

Consumers are increasingly turning to streaming audio

Streaming Audio is the Future of Listening

A growing number of consumers are turning to streaming audio for their music and podcast needs. According to eMarketer, around 103.6 million users are currently listening to Spotify, which accounts for 30.3% of the U.S. population. This share is expected to continue expanding through 2028. To effectively reach your target audience, allocating your advertising budget to streaming audio platforms is a smart strategy.

Get a sneak peek of how streaming audio ads is being advertised in Spotify

Audio Ad Examples

Listen to some of the best ads on Spotify. Get ideas to create the perfect audio ad for your product or service. We will create it for you. Contact us today for a free client consultation.

How Streaming Audio Advertising is beneficial to your business

Why Use Streaming Audio Advertising

High Precision Reach

Target your consumer base via age, gender, education, etc. any where, any time, any device.

Effective Client Engagement

Convey your message about your product or service without any media interruptions.

Greater Brand Awareness

Make your targeted audience remember your product or service through short audio ads.

Improved Sales & ROI

Improve your sales margin by targeting only consumers interested in your product or service.

Don't Miss
Your Target

You can Target by

Local: 3-10 miles of your business
Regional Area: City, State, or Zip
National Campaigns
Age Range
Income level
Male/Female/Youth
Business Type
Behavior Based: Sport Fans, Travelers, New Car Buyers, Amazon Shoppers

Request a Free Client Consultation

We look forward to working with your company. Please provide your company information so that our digital media specialists may design the ideal ad campaign for your product or service.