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Driving Small Business Growth with Online Video

Driving Small Business Growth with Online Video

Written by Amy Lee | Edited by Ed Gold

Video Ads

Based on statistics regarding video marketing in 2024, successful marketing strategies demonstrate a significant increase in ROI with the incorporation of online video ads. An impressive 86% of marketers affirm that video has notably boosted traffic, while 87% acknowledge that video ads have been instrumental in generating leads and increased sales. Overall, it's evident that online video advertising will continue to be highly effective in 2024.

Investing in this form of advertising offers numerous advantages in today's digital landscape, where various online platforms are saturated with diverse digital content including images and graphics. Most online video advertising present an excellent opportunity to enhance business visibility and connect with a broader audience of potential customers/clients, in a less crowded environment.

With consumers making more informed choices regarding their video viewership, there has not been a better time for your small business to consider online video digital advertising.

Ed Gold

Ed brings more than 25+ years of marketing experience to RAI in both traditional and digital advertising. He spent the last 16 years at State Farm Insurance in Bloomington, IL as Head of Brand Marketing. Prior to that, Ed worked on the agency side with clients like Bud Light, Energizer, Yoplait and Wilson Sporting Goods. He has created partnerships with ESPN, MLB, League of Legends, the NBA, and Disney. RAI is lucky to have Ed on our team and our clients now have access to the same high powered marketing strategies that were once reserved for larger companies with lofty advertising budgets.

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