More and More Time Each Year Is Spent with Streaming Audio
Written by Ed Gold
Not only is your target audience listening to streaming audio platforms like Spotify, Pandora, and iHeart Radio, but their time spent with streaming audio on a weekly basis continue to increase annually.
Online audio, such as podcasts, music streaming and internet radio, has become a very popular and convenient way of consuming content in the digital age. The average time spent listening weekly has steadily increased, and it has more than doubled in the last ten years, indicating growing engagement and loyalty among streaming audio listeners.
This trend reflects the increased availability and diversity of online audio platforms and content, as well as the changing habits and preferences of consumers who seek more personalized and on-demand audio experiences. Your audience of potential customers is listening, are you?
