Small Business Website Statistics to Ponder!
Written by Amy Lee | Edited by Ed Gold
It is impossible to overestimate the importance of a strong online presence for small businesses in the modern digital world. Let's look at some fascinating statistics about small business websites to see how important it is to have a strong online presence. There is another side to these stats!
73% of Small Businesses Have a Website (But 27% Don't!)
Even if most small businesses have adapted to the digital era, there is still opportunity for expansion. Having a website provides access to countless possibilities, such as expanding one's audience and building reputation and trust with prospective customers. And for those that don't have a website, how do you expect a prospective customer to find you?
1 in 5 Businesses Say Their Main Website Issue is Low Traffic (Even if You Build It, They Might Not Come?)
In contrast, having a website alone is insufficient for success; increasing traffic to it is crucial. Remarkably, 20% of companies say that their main problem with their website is little traffic. This emphasizes how important is it to implement effective strategies and draw in customers. And while you might have to spend some marketing capital to support your business, sometimes you have to spend money to make money.
91% of Shoppers Will Look Up a Business Online (Your Business Needs a Website!)
When it comes to consumer research, online sources are the most popular nowadays. A surprising 91% of consumers search for businesses online before deciding what to buy. This emphasizes how important a website is in influencing customer behavior and generating leads. Over 90% of potential customers shop your store online, before coming into your store. You need to drive them to your online storefront, or they will never reach your IRL storefront.
Over 58% Of All Website Traffic Comes from Mobile Devices (Ensure Your Website is Compatible!)
Due to the widespread use of smartphones and tablets, mobile optimization is now a must. Nowadays, mobile devices account for more than 58% of all website traffic, underscoring the need for flexible design and consistent user experience across many platforms. Consumers are searching for businesses while they are out and about. A website and some good SEO + SEM will help them find you faster.
